Life is a balancing act. We hear about balanced budgets in the news, a balanced diet from our doctor and there’s a ton of other forces which require balance in our everyday lives.
Even the plots of familiar fairy tales are based on finding the right balance. Think Goldilocks and The Three Bears – Goldilocks had to try the bowl of porridge that was too hot and the one that was too cold before she found the one that was just right.
Article writing and marketing isn’t any different in that we see many situations that require a delicate balance. One of the most challenging balancing acts in article marketing is the one between search engine optimization (SEO) and readability. The ultimate goal is to satisfy the complex and constantly updated search engine algorithms while also producing creative, natural-sounding and readable articles.
In this video, I’ll share the simple key to balancing SEO with
readability and go a little more in-depth on what it means for you.
Statistically 43% of Google searches are location based and it is said
that every day, over 2 billion searches are conducted on Google. 85% of
those people searching will never get beyond the first page of search
results. This is why it is crucial that a website is on the first page
for the most important search keywords in its industry.
In order to compete, many companies start their search engine marketing
with pay-per-click advertising programs, such as Google AdWords. While
this can often lead to impressive initial results, the payments to
Google are unrecoverable costs, which cut into profits every month. But
even bigger issues arise from not addressing long-term concerns such as
click-fraud, rising ad costs, or traffic limits.
Before anything else, it is important to fine-tune a site and optimize it for the search engines. Web sites that are faster and easier to crawl are easier to find and more relevant to a targeted audience.
To get a website noticed. Search Engine Optimization (SEO) is required to make a website stand out among its competitors, paid search (Pay Per Click such as Google AdWords) and other channels may be needed to drive relevant traffic to a website via specifically targeted keywords researched for a niche or vertical.
By integrating optimization (SEO) into a strategy, it can effectively address these long-term concerns and enjoy the benefits of building a tangible online asset, which becomes a powerful lead and generates website traffic and convert that traffic into customers.
Whether competition consists of market start-ups or well-established businesses, any company needs a solid online marketing campaign. Search engine optimization and social marketing services can help get ahead of competition by increasing website visitors, increasing website sales and dramatically maximizing website revenues.
SEO strategies for marketing campaigns must be
dynamically and creatively developed using scientific methodologies and
analysis, coupled with advanced keyword research and market research /
competitive intelligence to build relevant traffic to a business via the
major search engines.
Understanding the complexities of a complete and customized search engine optimization strategy and setting it in motion will impact search engine placement and will affect a company's marketing ROI.
A well organized SEO process will delivers outstanding results if a customized approach is used as a strategy to ensure success and should lead to: Increased Website Visitors,
Building high quality links of authority, link baiting, local SEO citations will improve local visibility, and A+ on-page Search engine optimization needed to drive results including page one rankings in Google and Bing.
Backlinks are the foundation of SEO. Using 100%, trusted techniques, to build a wide variety of high-quality backlinks to a site, pushing it up the rankings and driving targeted traffic to a business.
SEO may not be the only component of overall Internet marketing strategy but SEO should be the foundation. Traffic from search engine remains the most effective, highest converting traffic on the Internet. SEO services can generate increases in organic search traffic ranging from 100% to 10,000%.
Over time, through effective search engine optimization (SEO) Services it will improve traffic performance, raising online visibility, and building incredible brand recognition.
The best SEO strategies are the ones that can get ranked the highest and keep them there.
Here
is the bottom line. If a website is not ranking competitively on
Google, it is losing money to the competition every single day.
